15 years of The Body Clinic
At the time of writing, The Body Clinic is a thriving clinic with as many as seven locations, but of course it didn’t start out that way. When Bart Biermans founded The Body Clinic 15 years ago, he could never have imagined what it would look like today. On an anniversary, it is customary to look back at the period behind us, so below is a brief history.
It started over 15 years ago in Amsterdam where Bart took his first steps as a cosmetic doctor after studying medicine. Cosmetic medicine was still in its infancy, and a few pioneering doctors offered treatments in Botox and fillers at beauty salons. In a beauty salon, there were sign-up sheets on the counter and the doctor drove across the country in his car with a refrigerated case full of vials and syringes.
Bart Biermans
At that time, a cosmetic (salon) doctor did not have the prestige of a doctor in a hospital. You sometimes needed thick skin to hold your own as a cosmetic doctor, but their perseverance was rewarded and the treatments caught on.
Bart was also successful and soon he left the life of a salon doctor behind and rented a beautiful clinic on Koningslaan in Amsterdam. The Body Clinic was born. However, the rent for the clinic was too high for Bart alone so he shared the location with two other cosmetic doctors, Frodo and Jani. Each had their own “clinic” so depending on who was working that day, different posters went up on the wall and appropriate trays of leaflets were placed on the tables.
Koningslaan 50 Amsterdam
In the years that followed, cosmetic treatments became increasingly popular and the market developed rapidly. A professional association (NVCG) was formed and major clinics now started offering cosmetic treatments, the taboo was off. The Body Clinic grew along and moved to its own location on Achillesstraat in Amsterdam.
The Body Clinic on Achilles Street
At that time, The Body Clinic also opened a location in Duiven. The location of the clinic in Duiven is special. The beautifully remodeled monumental farmhouse had served as father Joop’s general practice for many years, and after his retirement, it was occupied by son Bart. To this day, proud parents Joop and Riet help out at the clinic in Duiven. A particularly warm and cozy experience.
The Body Clinic Duiven
In recent years, The Body Clinic has grown considerably and, thanks in part to a partnership with The Skin Clinic, you can currently visit us at no less than seven locations in the Netherlands. The future looks bright with a great team of doctors and boundless ambition. The Body Clinic plans to continue expanding its quality clinics with the goal of nationwide coverage.
The Body Clinic’s current team
Hopefully we can look back in 15 years and be as amazed by the journey as we are now. Of course, we prefer to do this together with you, our highly valued client. So, on behalf of the entire team at The Body Clinic, we would like to thank you for an amazing journey and invite you to write the next chapter with us as well. We look forward to seeing you back at our clinic!
We will also celebrate the 15th anniversary, of course. If your friend undergoes his or her first treatment at The Body Clinic you both get €50 off a Botox treatment and €100 off a Filler treatment, so make an appointment and stop by.
