Botox is on the rise
The use of Botox in the Netherlands is on the rise. According to recent statistics, more than one million Dutch people annually undergo this popular cosmetic procedure. This number has steadily increased since 2010, when "only" 500,000 people were treated. We also observe these growth figures in our clinics.
Trend from the US
Botox is an injectable form of botulinum toxin that temporarily relaxes facial muscles to reduce wrinkles and fine lines. It was first approved by the FDA in 2002 for cosmetic use, and its popularity has grown exponentially since then. According to statistics from the American Society of Plastic Surgeons (ASPS), 7 million Botox procedures were performed in the US in 2019 alone - a 6% increase from 2018! Since trends from the US usually make their way to Europe, there's no reason to doubt a further increase in Botox's popularity.
Reason for popularity
The rising trend of Botox can be attributed to several factors, including improved technology and techniques that make Botox treatments safer and more effective than ever before. Furthermore, celebrities like Kim Kardashian have helped normalize its use, making it easier for those interested in trying the treatment without fear of judgment or stigma.
Preventive Botox
Besides being used cosmetically to reduce wrinkles and improve skin texture, many doctors now use Botox as a preventive measure against signs of aging due to its ability to slow down muscle movements, keeping the skin smooth over time. This means that clients who start receiving injections at a younger age may not need them as often later when they are older – which can save them treatments in the long run.
Overall, with technological advancements combined with greater awareness of what Botox can do for one's appearance, it's no wonder that so many people are choosing this treatment option today.




