As the end of the year approaches, it is always nice to take a look at the numbers. In this blog, we look at the popularity of Botox.
Botox is on the rise
The use of Botox in the Netherlands is on the rise. According to recent statistics, more than one million Dutch people use this popular cosmetic procedure each year. This number has steadily increased since 2010, when “only” 500,000 people were treated. We also see these growth rates at our clinics.
Trend from the US
Botox is an injectable form of botulinum toxin that temporarily relaxes facial muscles to reduce wrinkles and fine lines. It was first approved by the FDA in 2002 for cosmetic use and since then its popularity has grown exponentially. According to statistics from the American Society of Plastic Surgeons (ASPS), 7 million Botox procedures were performed in the US in 2019 alone – a 6% increase over 2018! Since trends from the US usually find their way to Europe, therefore, there is no reason to doubt a further rise in the popularity of Botox.
Reason for popularity
The rising trend of Botox can be attributed to several factors, including improved technology and techniques that make Botox treatments safer and more effective than ever before. Moreover, celebrities such as Kim Kardashian have helped normalize its use, making it easier for those interested in trying the treatment without fear of judgment or stigma.
Preventive Botox
In addition to being used cosmetically to reduce wrinkles and improve skin texture, many doctors now use Botox as a preventive measure against signs of aging because of its ability to slow muscle movements, keeping skin smooth over time. This means that clients who start getting injections at a younger age may not need them as often later, when they are older – which can save them treatments in the long run.
Overall, with technological advances combined with greater awareness of what Botox can do for one’s appearance, it’s no wonder so many people are choosing this treatment option these days.
